Edmund Daniel P. Martinez

Vice President for Digital Marketing and Wealth Management Strategy

Digital Marketing & Wealth Management Strategy will focus on digital strategy and content, driving revenue growth and revenue-generating products and services offered by Unicapital Securities Inc. This will include planning and implementation of various sales and marketing initiatives, development of mutual funds over the short and long term, as well as the development of business relationships and possible transactions and deals.

Before Unicapital, Ed worked with COL from 2015- 2020 as the Head of COL Premium where he designed, developed, and implemented COL Advantage – a full-service guidance platform in COL Financial. He also established the social media presence of COL Premium.

In addition, he also worked with HSBC as the Head of Wealth Management and Product Development from 2013- 2015. Some of his work experiences are Investment Consultant in Citibank Savings ( 2010-2013); Senior Account Analyst in First Metro Investment Corporation ( 2008-2010). He was also the Instructor and Deputy Director of the University of Asia and the Pacific ( 2005-2008).

Ed is a full-stack PHP- Laravel Developer. A Chartered Financial and Technical Analyst Level 1 in the USA.

He gained his diploma in PHP MYSQL Development from UP Diliman. He also a Certified Financial Consultant of Canada.

He took his Masters in Industrial Economics from the University of Asia and the Pacific and graduated Bachelor of Arts in Humanities from University of Asia and the Pacific.