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Standing out in today’s competitive market can be tough, especially for small and medium enterprises (SMEs) in the Philippines. With so many players offering similar products or services, the challenge is no longer just about being present, it is about being different, better, and more memorable.

According to the research team of Unicapital, with inflation easing to 3.1% and expectations of lower global oil prices, households are likely to experience relief, leading to increased consumer spending. This favorable economic environment makes the early months of the year an ideal time for businesses to launch impactful marketing campaigns that capture attention, engage customers, and drive sales.

According to the research team of Unicapital, with inflation easing to 3.1% and expectations of lower global oil prices, households are likely to experience relief, leading to increased consumer spending. This favorable economic environment makes the early months of the year an ideal time for businesses to launch impactful marketing campaigns that capture attention, engage customers, and drive sales.

Many Filipinos start side hustles to earn extra income, whether it’s selling homemade food, reselling products online, or offering freelance services. But at what point does a side hustle stop being just extra income and become a full-fledged small business? Understanding this transition is important for entrepreneurs who want to scale up and sustain their ventures in 2025.

According to the research team of Unicapital, with inflation easing to 3.1% and expectations of lower global oil prices, households are likely to experience relief, leading to increased consumer spending. This favorable economic environment makes the early months of the year an ideal time for businesses to launch impactful marketing campaigns that capture attention, engage customers, and drive sales.